

We know how to get your brand noticed — and remembered.
The Voice of Boating™ program delivers exciting, high-impact promotion that is proven to work and designed to be cost effective. Whether you want to promote a brand, product, service, or event, we connect you directly with the right audience in the right environment.
Created by Just For Fun Marketing, the Voice of Boating™ program has spent nearly four decades building trusted relationships with boaters, cottagers, tourists, and waterfront communities across Ontario. Our partners know the results speak for themselves.
If you’re looking for big-market reach with small-market efficiency — and the ability to target either a focused demographic or a broad audience — we’ve built the platform to do it.
The Program Includes:
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Live Radio & TV Integration
Connected to live marine reports airing across 12 radio stations, reaching approximately 650,000 listeners weekly. -
Online & Digital Promotion
Website advertising, contest pages, and digital engagement through WaterOnTheWater.com. -
Social Media Exposure
Facebook, Instagram, web features, contests, and ongoing audience interaction. -
Official Contest Sponsorship Opportunities
Become part of the official Water on the Water™ contests and prize promotions. -
Mobile Billboard Advertising
Logo placement on boats and vehicles generating approximately 1 million impressions each season. -
Sampling & Experiential Marketing
Get your product directly into consumers’ hands through events, waterfront activations, cottage parties, concerts, marinas, festivals, and live interactive promotions. -
Onsite Engagement
Fun, high-energy contests and activities creating direct interaction with approximately 150,000 consumers every season.
Reach & Seasonal Coverage
The Voice of Boating™ season launches Victoria Day Weekend and runs through Labour Day Weekend — 16 weeks of continuous summer exposure.
Our coverage area stretches from:
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Sturgeon Falls to Hamilton
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Owen Sound to Bancroft
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The program maintains a strong physical presence throughout:
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Georgian Bay
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Muskoka
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The Trent–Severn Waterway
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Lake Simcoe
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Lake Couchiching
Partner Investment
Every partnership is customized to match your goals, audience, and budget.
From grassroots exposure to large-scale seasonal campaigns, we create tailored marketing packages designed to maximize impact and value.
If you’re ready to put your brand where summer happens — let’s talk.
