We know how to get your brand noticed — and remembered.

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The Voice of Boating™ program delivers exciting, high-impact promotion that is proven to work and designed to be cost effective. Whether you want to promote a brand, product, service, or event, we connect you directly with the right audience in the right environment.

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Created by Just For Fun Marketing, the Voice of Boating™ program has spent nearly four decades building trusted relationships with boaters, cottagers, tourists, and waterfront communities across Ontario. Our partners know the results speak for themselves.

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If you’re looking for big-market reach with small-market efficiency — and the ability to target either a focused demographic or a broad audience — we’ve built the platform to do it.

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The Program Includes:

• Live Radio & TV Integration
  Connected to live marine reports airing across 12 radio stations, reaching approximately 650,000 listeners weekly.

• Online & Digital Promotion
  Website advertising, contest pages, and digital engagement through WaterOnTheWater.com.

• Social Media Exposure
  Facebook, Instagram, web features, contests, and ongoing audience interaction.

• Official Contest Sponsorship Opportunities
  Become part of the official Water on the Water™ contests and prize promotions.

• Mobile Billboard Advertising
  Logo placement on boats and vehicles generating approximately 1 million impressions each season.

• Sampling & Experiential Marketing
  Get your product directly into consumers’ hands through events, waterfront activations, cottage parties, concerts, marinas, festivals, and live interactive promotions.

• Onsite Engagement
  Fun, high-energy contests and activities creating direct interaction with approximately 150,000 consumers every season.

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Reach & Seasonal Coverage

The Voice of Boating™ season launches Victoria Day Weekend and runs through Labour Day Weekend — 16 weeks of continuous summer exposure.

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Our coverage area stretches from:

• Sturgeon Falls to Hamilton

• Owen Sound to Bancroft

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The program maintains a strong physical presence throughout:

• Georgian Bay

• Muskoka

• The Trent–Severn Waterway

• Lake Simcoe

• Lake Couchiching

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Partner Investment

Every partnership is customized to match your goals, audience, and budget.

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From grassroots exposure to large-scale seasonal campaigns, we create tailored marketing packages designed to maximize impact and value.

If you’re ready to put your brand where summer happens — let’s talk.